Plant Book

Brand identity and web design concept for a modern independent indoor plant enterprise.

Context

Plant Book is a fictional brand concept for an independent indoor plant and plant design enterprise. The idea came from an observation that many plant businesses share a similar visual language, often built around earthy tones, rustic textures and organic styling.

Plant Book takes a different approach, positioning indoor plants through a modern, clean and confident identity.

Approach

This was a solo personal project covering brand identity and web design.

The logo is a minimal pictorial mark that combines a plant and a book in a single-stroke illustration. The idea is simple enough to understand quickly while giving the brand a mark specific to its name and purpose.

I then expanded the identity across a five-page website covering Home, About, Product, Workshops and Contact. Each page follows the same modern and considered direction, giving Plant Book a digital presence that matches the way the brand positions its products.

Together, the logo and website give Plant Book a clear point of view, treating indoor plants as a design choice as much as a lifestyle one.