qīndred

Brand identity concept for a contemporary furniture and homeware brand.

Context

qīndred is a conceptual furniture and homeware brand exploring the relationship between people, objects and the spaces they call home.

Built around the idea of kindred, the brand sees furniture as more than objects within a space. The things we live with become part of our routines, memories and sense of home.

Approach

I developed qīndred as an exploration of how a contemporary furniture brand could feel refined and considered without becoming cold or impersonal.

The idea of connection runs through the identity. Typography, imagery and composition are kept restrained, giving the furniture room to take focus while maintaining a recognisable brand presence around it.

The wider visual system builds on the relationship between object, space and individual, treating the home as something shaped by what we choose to live with.