Featured Work
04 / 20
GitiGo!
Character illustration and print design for an educational road safety board game developed in partnership with the Singapore Road Safety Council and Singapore Police Force.
Context
Between January and September 2025, Singapore recorded 197 traffic-related child injuries. GitiGo! was Giti Tire's response, an educational road safety board game developed in partnership with the Singapore Road Safety Council (SRSC) and the Singapore Police Force.
Designed for young learners, the game uses play to turn road safety knowledge into habits that stick, while giving children and parents a way to learn together.
Approach
My role covered character design and illustration. I developed the cast of characters for the game and created multiple poses for each to support the role-based gameplay and bring personality to the learning experience.
The characters needed to feel approachable and engaging for young players while clearly communicating their roles within a road safety context. Each pose had to work as part of the game rather than as an illustration in isolation.
I also handled the rulebook layout, organising the instructions into a format that children and parents could follow easily. The aim was to make the rules clear enough for players to understand the game and get straight into play without confusion.
