Featured Work
12 / 20
Eyedetic
End-to-end brand identity and physical touchpoint design for a fictional souvenir printing service.
Context
Eyedetic is a fictional souvenir printing service built around Fort Canning Park in Singapore. The concept was created as a way to encourage visitors back to the park after the pandemic, giving them a reason to spend more time there and something tangible to take home.
Through self-service kiosks placed at photogenic spots around the park and a Polaroid camera rental service at The Foothills, Eyedetic turns photographs from a visit into physical souvenirs.
Approach
This was a solo university branding project that I developed end to end.
The brief was self-set: create a brand that felt at home within a heritage outdoor space while offering a modern and convenient service. The contrast between the nostalgia of physical photographs and the accessibility of a self-service experience shaped the direction.
I developed the full brand identity, including the logo, colour palette and guidelines, before carrying it across the customer touchpoints.
Wayfinding and signage brought the identity into the park itself, while the kiosk design and UI/UX concept worked through how customers would use the self-service printing experience. I also designed brand stationery, apparel and uniforms, posters, social media content and a website mockup, giving Eyedetic a consistent presence across physical, print and digital formats.
The product mockups completed the experience by showing how the printed souvenirs would look and feel as physical objects visitors could take home.
