qīndred Branding
Service
Visual Identity Design
Medium
Logo & Branding
Completed
2020
Qindred is a branding identity that I have conceptualized for a prospective startup. The name "Qindred" is a fusion of the English word "kindred" and the Chinese character "亲" (Pinyin: "qīn"), both of which signify the idea of kinship and familial relationships. The essence of the Qindred brand identity centers on this notion, representing a deep-seated sense of togetherness, warmth, and inclusivity.
The brand has chosen a simple yet impactful monotone colour palette that exudes sophistication and timelessness. The bright yellow used in the logo symbolises positivity and friendliness, welcoming audiences with open arms. The geometric symbol, crafted with precision and purpose, is modern and clean, featuring a circular frame and rectangular shapes that embody symmetry and unity.
