During my internship as a graphic designer at The Alchemy Partnership, I collaborated with Maki-San, a brand that specializes in creating customizable sushi rolls. My responsibilities included designing a key visual to promote their digital content on social media.
The digital contents consisting of a teaser post, a gif post and a poster are for Maki-San’s new chain opening at Northpoint City in Yishun.
The concept behind the teaser was to show the maki characters going past prominent landmarks within Yishun while travelling on the MRT. The next frame shows the doors opening on the partially covered station code "NS13" which is the code for Yishun MRT. The gif ends with the words "Maki-San is coming shun!".