Axis

Brand identity, UI/UX and motion design for a collaborative platform built for emerging designers.

Context

Axis is a concept platform built around a simple idea: designers need a place to orbit. The brand takes its cues from space, with astronauts, planets, shuttles and the science of the cosmos forming a visual language around the tagline, "Where Designers Revolve."

Just as planets revolve around an axis, the platform positions itself as a central point designers can return to for growth, collaboration and community.

Axis addresses problems emerging designers often encounter early in their careers, from losing work and misreading briefs to working in isolation. It brings a curated knowledge-sharing forum and real-time collaborative workspace together in one platform.

Approach

This was a solo university project that I developed end to end.

I started with research into UI/UX patterns and the needs of early-career designers. That shaped both the structure of the platform and its two core features: a forum for exchanging knowledge and a shared canvas for real-time collaboration with cloud storage.

From there, I developed the full brand identity system across typography, colour and component guidelines. The idea of orbit runs through the identity, connecting Axis, the tagline and the wider space theme. Astronauts, planets, shuttles and other references to the cosmos carry that idea across the brand rather than sitting on top of it as decoration.

The interface focused on reducing common points of friction for designers, whether that's losing a file mid-project, working separately from a team or getting stuck in an unclear revision loop.

I also created a motion graphic sequence introducing Axis and explaining how the platform works, using the visual identity itself to tell the product story.

Axis was recognised at our graduation showcase, where the cohort's work was judged by industry leaders, receiving an award among the projects presented.